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New understanding of the human body's vital need for Vitamin D, once again, has experts looking to the sun.

Over the past decade, anti-sun campaigns were very effective at selling newspapers, magazine ads, news programs and sun screen. Their overstated biases had a profound influence on the general population, scaring the public into hiding from the sun. Now, over a decade later, astounding information has emerged regarding our vital need for Vitamin D, and once again, experts are looking to the sun as the most effective way to receive this important nutrient.

The lack of sun exposure is now being pointed to as the reason for insufficient levels of vitamin D, especially for people who live in cold winter climates where sunshine is minimal several months of the year. Individuals who work indoors and those who use sun blockers also suffer conditions caused by insufficient levels of vitamin D. The latest studies say that vitamin D deficiency has reached epidemic proportions and a host of serious illnesses are on the rise as a result. Our bodies are unable to produce vitamin D on its own and fortified foods have not been effective at providing adequate vitamin D and vitamin D3 to maintain healthy levels.

Pharmaceutical companies offer vitamin D boosting drugs, via a physician's prescription, and vitamin suppliers offer over the counter solutions to the problem, but the most effective way to receive vitamin D is by exposure to the sun's UVB rays.

Since the days of the caveman, people have received their Vitamin D from Mother Nature's sunlight. Specifically, UVB rays from sunlight stimulate the natural production of Vitamin D in your body. People who tan smartly and avoid over-exposure and burning say they feel better, look better and notice a mood lift after tanning.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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